Finding the right family financial advisor requires more than a simple "financial advisor near me" search. This guide explores essential qualities to look for and the questions to ask when you speak with financial professionals. Learn what questions advisors should ask in initial consultations and how to assess personality fit. Discover the importance of family-wide financial literacy and scenario-based financial planning. Whether you’re managing multi-generational wealth, planning for education, or navigating complex family challenges, this article includes a range of criteria to use as you search for a Certified Financial Planner® to help your family.

When you work with an advisor to create a financial plan, make sure you budget for travel. And before you plan your next trip, get advice a travel professional who’s been to over 70 countries!

In this video interview, Luxury Travel Advisor Krista from Antidote Travel shares her tips for planning four- and five-star travel.

Questions about the interest rate cuts that the United States Federal Reserve made in September, 2025?

Watch this Market Update with Brian Sullivan, President of Primary Financial Advisors for his take on why the interest rates happen and what that might mean for investment portfolios and everyday life in the weeks and months ahead.

Purchasing a vehicle can be stressful and time-consuming. Automobile advisors serve as your personal car-buying experts, potentially saving you 10-15% compared to dealership prices. Learn how these professionals navigate market fluctuations, handle negotiations, and provide valuable insights in today's changing automotive landscape. Discover when to use an auto advisor and how they can simplify your next vehicle purchase or sale. Plus get a market update from one of our partners, Ganley Auto Advisors (from August 2025).

Does your advisor only meet you once a year? When you call them, are they difficult to reach? Does your financial plan feel superficial? Is your advisor in tune with your life and goals?

If so, learn why you might want to get a second opinion from a new financial advisor.

Starting a relationship with a financial advisor is somewhat like dating— you should find someone whose personality, approach, and communication style resonates with you.

When you think you’ve finally found that special professional, here’s what you can typically expect in the first 30 days…and beyond.

You wouldn't run a company without a CFO, right? Here are 8 signs it might be time to delegate your financial management to a Personal CFO.